When I heard Ryan Leak speak at a leadership conference in January, one phrase landed hard with me: “fail forward.” That message came to life even more as I read his book Leveling Up. At the time, I was in a relatively new executive role and navigating the uncertainty and stretch that comes with it. Leak’s perspective reframed failure for me, not as a stopping point, but as data I could use to grow.

Since then, I have gone on to read all of his books, but Leveling Up is the one that continues to shape my day-to-day leadership. Leak makes a compelling case that growth does not happen when we wait for perfect conditions. It happens when we are willing to move forward before we feel fully ready. That lesson is especially relevant for leaders, because our teams often need to see us take the first step before they will feel comfortable doing the same.
It can be tempting to see obstacles as proof that we are not cut out for the next step, but Leak encourages us to interpret them differently. If things feel too easy, we are probably not stretching ourselves. For me, that shift in perspective has been powerful. Challenges are not signs of weakness, but signs of progress.Failures and setbacks are not evidence that we should stop, but opportunities to learn and adjust. This idea of failing forward is not just about personal growth, but also about how we lead others. When teams see failure treated as information rather than punishment, they become more willing to innovate, to take risks, and to bring forward new ideas.
One of the things that makes Leveling Up so powerful is how Ryan Leak frames growth around twelve guiding questions. These are not meant to be answered once and filed away, but to be lived with, wrestled with, and returned to often. As I reflected on them, I found they naturally fall into three themes: vision, connection, and rhythm.
When it comes to vision, Leak pushes us to define success on our own terms and to stay aware of how we show up for others. He asks, What is my definition of success? What is it like to be on the other side of me? How can I get better? These questions invite clarity, honesty, and humility. They are qualities every leader needs.
The theme of connection focuses on how we interact with and support others. Questions like What credit can I give away? Whose dream do I need to support? What mistakes can I own? remind me that leadership is not only about personal achievement. It is about lifting others up and creating space for shared wins.
Finally, there is the theme of rhythm, the pace and posture with which we move through life. Leak challenges us with questions like What risk do I need to take? What is the right thing to do? How am I managing my time? Do I have to do it all? Am I enjoying it? Who knows who I really am? These are the questions that hit hardest in the daily grind, because they call us back to balance, authenticity, and joy.
Seeing all twelve questions together makes it clear why Leak calls this book Leveling Up. They are not about chasing perfection. They are about building awareness and courage at every stage of growth. They serve as checkpoints that help us see where we are, where we are headed, and how we want to show up along the way.
- What is my definition of success?
- What is it like to be on the other side of me?
- How can I get better?
- What credit can I give away?
- What mistakes can I own?
- What risk do I need to take?
- Whose dream do I need to support?
- What is the right thing to do?
- How am I managing my time?
- Do I have to do it all?
- Am I enjoying it?
- Who knows who I really am?
Leveling Up is both motivating and practical, blending inspiration with tools that leaders can apply right away. It is a book about courage, mindset, and the small but meaningful choices that move us toward the next version of ourselves. For me, it has been a reminder to stop waiting for the perfect moment and to embrace the process of growth, with all of its challenges and rewards.
As I continue to reflect on Leak’s work, I find myself asking the same question I will pose here: what is the next area of your life or leadership that you are ready to level up?

